REBECA RUMAYOR
Marketing and Account Management Professional
New York, US.About
Highly accomplished Marketing and Account Management Professional with an MBA and extensive experience driving growth and optimizing campaigns across diverse industries, including legal, media, and entertainment. Proven expertise in digital marketing strategy, social media management, client acquisition, and leading cross-functional teams to exceed business objectives and expand market presence.
Work
Sundance Film Festival
|Theater Box Office Associate at Redstone Cinema
Park City, UT, US
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Summary
Managed efficient box office operations and contributed to event engagement for a premier film festival.
Highlights
Facilitated rapid ticket sales, successfully selling waitlist tickets within 15 minutes prior to film screenings.
Streamlined attendee entry by effectively managing volunteer vouchers for various festival events.
Enhanced festival visibility by posting social media content from sponsored events at the Acura Lounge and Blackhouse.
Rumayor Marketing
|Chief Marketing Officer
Woodside, NY, US
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Summary
Directed comprehensive marketing strategies for a law firm, significantly enhancing digital presence and client acquisition.
Highlights
Developed and managed the law firm's social media presence, establishing a robust online brand identity.
Oversaw web development and content strategy, doubling the Google AdWords SEO budget to expand digital reach and visibility.
Optimized search engine marketing campaigns leveraging Google Analytics metrics, driving measurable improvements in online performance.
Rumayor Marketing
|Freelance Account Executive for Defining Trends Media Group
Woodside, NY, US
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Summary
Managed critical media partner contracts and led cross-functional teams to achieve strategic ad agency objectives.
Highlights
Reviewed and negotiated contracts with major media partners, including Clear Channel, Univision, and Telemundo, ensuring beneficial terms.
Authored and meticulously proofread social media posts and press releases, maintaining high standards of communication.
Led and coordinated cross-functional teams to successfully meet and exceed diverse ad agency goals.
Fuster Law, P.C.
|Paralegal/Marketing Manager
Long Island City, NY, US
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Summary
Managed legal marketing initiatives and significantly expanded client acquisition for a law firm in the Tristate area.
Highlights
Spearheaded the development and execution of a targeted marketing campaign in Spanish, expanding outreach across TV, radio, social, and online media platforms.
Drove substantial client base expansion, increasing from 50 to over 500+ within one year through effective telemarketing and intake strategies.
GlobalHue Latino
|Account Executive for Verizon Wireless Client
New York, NY, US
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Summary
Managed and approved Hispanic media advertising campaigns for a major telecommunications client, ensuring strategic alignment and budget adherence.
Highlights
Approved comprehensive Hispanic media plans for TV, radio, mobile, social, and online advertising campaigns, ensuring cultural relevance and market impact.
Led cross-functional team meetings to effectively communicate client objectives and ensure all productions remained within budget.
Education
Per Scholas
Technical Training
CompTIA A+ and Network+ Technical Training
Google Online Academy
Certification
Google Partner
Zicklin School of Business at Baruch College
Master of Business Administration
Marketing
Languages
English
Spanish
French
Mandarin Chinese
Skills
Marketing Strategy
Digital Marketing, SEO, SEM, Google AdWords, Google Analytics, Campaign Management.
Account Management
Client Relations, Contract Negotiation, Client Acquisition, Stakeholder Management.
Social Media Management
Content Creation, Brand Management, Community Engagement.
Team Leadership
Cross-functional Collaboration, Project Management, Ad Agency Goals.
Business Development
Market Expansion, Telemarketing, Strategic Planning.
Technical Skills
Microsoft Office Suite, CompTIA A+, CompTIA Network+.
Certificates
NETWORK & A+ CERTIFIED
Issued By
CompTIA